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Background

I specialise in client and stakeholder relationship management, with a strong focus on trust-building, clear communication, and practical problem-solving.

My professional journey spans over 4 years across marketing, social media coordination, operations & administration.

In my roles, I’ve worked closely with diverse stakeholders — including clients, tenants, internal teams, and service partners — to manage expectations, resolve concerns, and maintain long-term relationships even in high-pressure or emotionally charged situations.

I’m known for staying calm and level-headed, listening carefully to understand underlying needs, and translating those needs into clear, workable solutions that balance both business objectives and client satisfaction.

My strengths lie in:
• Customer & client success
• Stakeholder communication and expectation management
• De-escalation and issue resolution
• Relationship retention and service quality

I’m particularly interested in roles where strong human connection, structured processes, and long-term client relationships are valued.

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Education

2013-2017

University of Queensland, Australia

Bachelor of Behavioural Science (Psychology)

GPA – 6.455/7

2011

DigitalBCG Academy, SG

RISE PROGRAMME

(SGUnited Programme)

Digital Sales and Marketing

Professional
Experiences

Oct 2025 - Mar 2026

CapitaLand 

Tenant Management

Executive

  • Managed ongoing relationships with clients/tenants, acting as the primary point of contact for enquiries, issues, and coordination

  • Balanced stakeholder expectations while ensuring alignment with company policies and operational requirements

  • Handled escalations calmly and professionally, contributing to issue resolution and relationship retention

  • Coordinated across internal teams and external partners to ensure timely follow-up and service delivery

  • Arrears mangement - manage rental arrears professionally and timely follow-up

  • Operational tasks / systems proficiency - raised SAP GR (Goods Received), usage of Simplicity & Cognix system

Aug 2023 - Oct 2025

Executive Resources Pte. Ltd.

Accounts and Admin
(Tenant Management)

I work in a tenant management company that services commercial buildings like shopping malls & office buildings:

  • Electricity billing and collection / Partial Accounts Receivable

  • Timely Credit and Arrears management and management reporting of tenant’s accounts

  • Customer service / maintain pleasant tenant relations - Answer customer hotline for inquiries

  • Liaise with multiple stakeholders to manage opening and closing of tenant accounts

  • Co-ordination of metering matters with respective Building Management, Contractors and LEWs

Apr 2023 - Jun 2023

Blitzwerks Pte. Ltd.

Social Media Coordinator

I work in a Adult Novelty Company which owns 2 big sex toys companies in SG (namely Horny.sg & Pink Lifestyle) where I worked closely with my Marketing Manager to:

  • Execute and implement marketing campaigns

  • Do full scope of social media marketing (FB, IG & TikTok) - ideation, filming/photography, editing photos & videos, posting on platforms

  • Engage in copywriting for landing pages of campaigns

  • Perform PR outreach to KOLs (influencer marketing), businesses, seeding leads, etc.

  • Get involved in marketing meetings to contribute to overall marketing strategy for Horny.sg & Pink Lifestyle

  • Assist with any miscellaneous marketing administrative tasks

Apr 2022 - Apr 2023

Manpower Advisors

Marketing And Administrative Assistant

I worked in a HR Recruiting Firm specialising in the Construction, Engineering, Logistics & Professional Sectors where I:

  • Managed the development of a new website / Project Management: sourced website & API developer, managed stakeholders, worked independently with developers based overseas, managed project timeline (deadlines and milestones), did copywriting for all pages, performed testing & QA

  • Marketed our job listings through various means

  • Engaged in Social Media Marketing, created graphic assets for Facebook posts and copywriting

  • Made job listings on a local job portal, MyCareersFuture & WhatsApp Catalog including all copywriting

  • Crafted and sent EDMs 

  • Worked with our online CRM platform 

  • Performed miscellaneous administrative tasks

Nov 2021 - Apr 2022

MindFi

Marketing Intern

I worked in a HR Tech start-up where I:

  • Managed the development of a new website / Project Management: managing stakeholders and website agency, managing project timeline (deadlines and milestones), performing testing & QA

  • Understood the content strategy and built marketing content to help refine the user journey

  • Built the MindFi community with relevant media assets across MindFi-owned channels on email, social media

  • Worked closely with the product and business team to develop digital and offline marketing deliverables

  • Was familiar with Social Media marketing and basic SEM/SEO

  • Created and managed marketing material and collateral, including online marketing activities such as Social Media, SEO/SEM, short videos and Google/ LinkedIn.

  • Worked closely with the design team to optimize UI/UX content for both mobile and web

  • Tracked and monitored various campaigns and course corrections as required

Sep 2020 - Apr 2021

Jernn International

Pte Ltd

Digital Marketing Executive / Retail Sales Associate

I worked in a boutique local shoe store where I:

  • Did copywriting for communication platform (website) for individual product descriptions and About Us section

  • Managed entire boutique local shoe store independently, in charge of opening and closing

  • Promoted customer loyalty and consistent sales by delivering friendly service and knowledgeable assistance

  • Performed stock take for entire inventory

  • Restocked, arranged and organised merchandise in front lanes to drive product sales

  • Counted cash in register drawer at beginning and end of shift

  • Reconciled cash drawer at start and end of each shift, accounting for errors and resolving discrepancies

  • Processed POS transactions, including cash and credit purchases

Mar 2018 - Aug 2019

Chris-J Property Consultants

Marketing Executive

I worked in a real estate company where I:

  • Planned & maintained social media presence – copywriting, ran paid ads, maintained and updated listings of available properties and monitored social channel conversations 

  • Regular update, generation & mailing of marketing letters 

  • Managed revamp of company website, working closely with website development agency 

  • Synthesised large amounts of data relating to available listings of current projects into actionable information using Microsoft Excel to assist with matching clients to suitable units

Oct 2017 - Feb 2018

Orfeostory Pte. Ltd.

Marketing Intern

I worked in a small start-up (8 staff) specialising in website and mobile app development:

  • In charge of marketing in-house app, Lobang King Club (LBK), an iOS & Android deals app

  • Assisted in implementing, monitoring and evaluating company’s marketing campaigns, promotions, advertisements and respective budgets to drive revenue growth and support marketing objectives, involving managing development of digital and print collaterals

  • Planned & maintained social media presence – copywriting, ran paid ads, maintained and updated listings of available properties and monitored social channel conversations

  • Project management - worked closely with remote team in India & Bangladesh via Google hangouts, Basecamp, etc., and managed collaboration between local team and remote teams

  • EDM – wrote weekly newsletter, from conceptualising to copywriting, and design

  • Content marketing – started blog, wrote first blog post from conceptualising to copywriting, and design

  • Digital marketing – crafted Facebook post, from conceptualising to copywriting, and design, ran paid ads

  • Conceptualised, planned & implemented large portion of Christmas campaign, including managing the development of digital and print assets and penning a MoneyDigest article (published 17 Dec 2017) http://www.moneydigest.sg/8-places-to-visit-for-1-for-1-deals-this-christmas/

  • Merchant acquisition – sourcing for new merchants via cold calls and other contact avenues while maintaining existing relationships with current merchants

  • Keying deals into app daily, involving copywriting, editing according to current editorial standards and image editing on Canva

  • App testing for new builds on iOS and Android

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